HOW WE WORK
We leave no stone unturned when it comes to producing your brand or marketing material. From the initial conversation with you right through to the delivery of the final items, our process is tried and tested over many years.
We’ve listed the standard process we follow however one size doesn’t fit all, you may only need to refine your existing brand or refresh your last advertising campaign. That’s no problem, our work is bespoke and unique to you which means our process can adapt and change accordingly.
Get in touch to find out more.
1. Meeting
Discovering your business, goals, audience, and vision through a collaborative consultationEvery project begins with a conversation. We start with an initial consultation, either in person at our studio or online, where we learn about your business, goals, audience, and vision for your brand.
This stage helps us understand where you are now and where you want to go.
2. Proposal
A tailored proposal outlining project scope, timelines, deliverables, and investment detailsFollowing the consultation, we prepare an outline proposal and quote tailored to your project requirements.
This document provides a clear overview of the recommended scope of work, timelines, and investment so you know exactly what to expect before moving forward.
3. Acceptance
Project approval, deposit payment, and onboarding questionnaire to guide the creative directionOnce the proposal is approved, we’ll confirm the project schedule and request a deposit to secure your booking. From there, we’ll send through a detailed client questionnaire designed to give us deeper insight into your business, including your brand preferences, likes and dislikes, competitors, target audience, and overall direction.
4. Concepts
Research-driven creative exploration producing up to three strategic brand concept directions.With this information in place, we begin the research and concept development phase.
During this stage, we explore creative directions, industry positioning, and visual opportunities to develop up to three carefully considered concepts that align with your business and goals.
5. Presenting
Presenting and explaining creative concepts collaboratively, either online or in person.We then present the initial concepts to you either in person or online, walking you through the creative thinking and strategy behind each direction. This collaborative presentation gives you the opportunity to review the concepts, ask questions, and identify the direction that feels most aligned with your brand.
6. Refinement
Refining the chosen direction through collaborative feedback and considered design adjustments.Following the concepts presentation, we discuss each route with you, gather your feedback and refine the selected concept.
We work closely with you throughout this process to ensure the final design feels polished, purposeful, and true to your business identity.
7. Delivery
Delivering final logo assets and concise brand guidelines for consistent application.Once the design is finalised, we deliver your complete brand assets, including your logo files and a concise one-page brand guideline document.
These assets provide the foundation for consistent and professional brand communication across all platforms.
8. Rollout
Extending your brand across websites, print, social media, and marketing materials.After your branding is complete, we can move into the next stage of bringing your brand to life.
We produce tailored marketing and design deliverables such as websites, printed materials, social media graphics, signage, packaging, and other branded content.
9. Ongoing
Applying your brand consistently across ongoing marketing campaigns and business communications.We’re with you for the long haul – from campaigns and content creation to digital marketing, social media, websites, advertising, and printed collateral, we help ensure your brand remains consistent, effective, and continues to grow alongside your business.
1. Meeting
Discovering your business, goals, audience, and vision through a collaborative consultationEvery project begins with a conversation.
We start with an initial consultation, either in person at our studio or online, where we learn about your business, goals, audience, and vision for your brand.
This stage helps us understand where you are now and where you want to go.
2. Proposal
A tailored proposal outlining project scope, timelines, deliverables, and investment detailsFollowing the consultation, we prepare an outline proposal and quote tailored to your project requirements.
This provides a clear overview of the scope of work, timelines, and investment so you know exactly what to expect. Nothing is set in stone at this stage so we can tweak it accordingly.
3. Acceptance
Project approval, deposit payment, and onboarding questionnaire to guide the creative directionOnce the proposal is approved, we’ll confirm the project schedule and request a deposit to secure your booking. From there, we’ll send through a detailed client questionnaire designed to give us deeper insight into your business, including your brand preferences, likes and dislikes, competitors, target audience, and overall direction.
4. Concepts
Research-driven creative exploration producing up to three strategic brand concept directions.With this information in place, we begin the research and concept development phase.
During this stage, we explore creative directions, industry positioning, and visual opportunities to develop up to three carefully considered concepts that align with your business and goals.
5. Presenting
Presenting and explaining creative concepts collaboratively, either online or in person.We present the initial concepts to you either in person or online, walking you through the creative thinking and strategy behind each direction.
This gives you the opportunity to review the concepts, ask questions, and identify the direction that feels most aligned with your brand.
6. Refinement
Refining the chosen direction through collaborative feedback and considered design adjustments.Following the concepts presentation, we discuss each route with you, gather your feedback and refine the selected concept into a final version for your approval.
We work closely with you throughout this process to ensure the final design feels polished, purposeful, and true to your business identity.
7. Delivery
Delivering final logo assets and concise brand guidelines for consistent application.Once the design is finalised, we deliver your complete brand assets, including your logo files and a concise one-page brand guideline document.
These assets provide the foundation for consistent and professional brand communication across all platforms.
8. Rollout
Extending your brand across websites, print, social media, and marketing materials.After your branding is complete, we can move into the next stage of bringing your brand to life.
We produce tailored marketing and design deliverables such as websites, printed materials, social media graphics, signage, packaging, and other branded content.
9. Ongoing
Applying your brand consistently across ongoing marketing campaigns and business communications.We’re with you for the long haul – from campaigns and content creation to digital marketing, social media, websites, advertising, and printed collateral, we help ensure your brand remains consistent, effective, and continues to grow alongside your business. After all, your success is our success!
Frequently Asked Questions
We understand that using a professional design studio can be a daunting prospect, we’ve answered some of the questions we get asked the most but please get in touch if you have any others
A strong brand helps your business stand out, build trust, and create a clear connection with your audience. Whether you’re launching, growing, repositioning, or simply looking outdated, investing in your brand can improve how customers perceive and engage with your business.
A logo is only one part of a brand. Effective branding also includes your messaging, tone of voice, colours, typography, imagery, customer experience, and overall positioning. Together, these elements create a recognisable and consistent identity that builds credibility and loyalty.
Professional branding and marketing help your business communicate clearly, look credible, and attract the right audience. Thoughtful strategy and design can increase visibility, improve customer trust, and ultimately support stronger business growth and long-term success.
Every project at KYAK Studio is tailored to the specific needs of the client, so pricing is bespoke rather than one-size-fits-all. While we may not always be the cheapest option, we focus on delivering genuine value through strategic thinking, quality design, and marketing that produces tangible results.
We believe brands should feel original, personal, and distinctive. That’s why our creative work is developed through real research, strategy, and design thinking rather than relying on generic AI-generated outputs. This ensures your business has a unique identity that reflects who you truly are.
Good marketing should do more than simply look attractive — it should actively support your business goals. We focus on creating clear messaging, targeted creative, and strategic campaigns designed to engage your audience, strengthen your brand, and generate measurable outcomes.
Working with a professional studio gives you access to strategic expertise, creative direction, and consistent execution across every touchpoint of your business. It also saves time, avoids costly mistakes, and ensures your brand presents itself professionally across digital and physical platforms.
Absolutely. We see branding as the foundation of an ongoing relationship rather than a one-off project. We continue supporting clients through marketing campaigns, website updates, social media content, print design, advertising, and other creative services as their business evolves.
We specialise in the sport, fitness, leisure, and wellness industries. This experience gives us a strong understanding of how these sectors communicate, market themselves, and connect with their audiences, allowing us to create work that feels relevant, strategic, and authentic.
While DIY solutions can appear cost-effective initially, they often lead to inconsistent branding, unclear messaging, and missed opportunities. Professional branding and marketing provide strategy, experience, and creative expertise that help your business look more credible, connect with customers more effectively, and achieve stronger long-term results.
Frequently Asked Questions
We understand that using a professional design studio can be a daunting prospect, we’ve answered some of the questions we get asked the most but please get in touch if you have any others
A strong brand helps your business stand out, build trust, and create a clear connection with your audience. Whether you’re launching, growing, repositioning, or simply looking outdated, investing in your brand can improve how customers perceive and engage with your business.
A logo is only one part of a brand. Effective branding also includes your messaging, tone of voice, colours, typography, imagery, customer experience, and overall positioning. Together, these elements create a recognisable and consistent identity that builds credibility and loyalty.
Professional branding and marketing help your business communicate clearly, look credible, and attract the right audience. Thoughtful strategy and design can increase visibility, improve customer trust, and ultimately support stronger business growth and long-term success.
Every project at KYAK Studio is tailored to the specific needs of the client, so pricing is bespoke rather than one-size-fits-all. While we may not always be the cheapest option, we focus on delivering genuine value through strategic thinking, quality design, and marketing that produces tangible results.
We believe brands should feel original, personal, and distinctive. That’s why our creative work is developed through real research, strategy, and design thinking rather than relying on generic AI-generated outputs. This ensures your business has a unique identity that reflects who you truly are.
Good marketing should do more than simply look attractive — it should actively support your business goals. We focus on creating clear messaging, targeted creative, and strategic campaigns designed to engage your audience, strengthen your brand, and generate measurable outcomes.
Working with a professional studio gives you access to strategic expertise, creative direction, and consistent execution across every touchpoint of your business. It also saves time, avoids costly mistakes, and ensures your brand presents itself professionally across digital and physical platforms.
Absolutely. We see branding as the foundation of an ongoing relationship rather than a one-off project. We continue supporting clients through marketing campaigns, website updates, social media content, print design, advertising, and other creative services as their business evolves.
We specialise in the sport, fitness, leisure, and wellness industries. This experience gives us a strong understanding of how these sectors communicate, market themselves, and connect with their audiences, allowing us to create work that feels relevant, strategic, and authentic.
While DIY solutions can appear cost-effective initially, they often lead to inconsistent branding, unclear messaging, and missed opportunities. Professional branding and marketing provide strategy, experience, and creative expertise that help your business look more credible, connect with customers more effectively, and achieve stronger long-term results.
